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Case Study

TWEEDL

"Josh Meah is great. He quickly understood my company's value proposition, leaned in like an owner, and served as an internal champion to advance our strategic initiatives. He partnered well with all of leadership team members and contributed to our thought leadership. We continue to be grateful for Josh’s support and contributions."

Tony Abrahams
CEO TWEEDL

TWEEDL launches an app, exceeding intended Key Performance Indicators and selling out an industry event.
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TWEEDL democratizes the music industry by empowering music lovers to select the next hot artists. As TWEEDL advanced development of its app, the company wanted a marketing team to collaborate with the founder and internal stakeholders, design and champion a launch plan, and execute complex marketing campaigns.

79%

Decrease in Cost Per Acquisition

1

Standing room only event co-produced

13

Custom video assets created

Strategy

An omnichannel campaign incorporating digital ads, email, and offline marketing (events and other tactical outreach) created traction among user audiences. A sold out industry insider event, featuring press, A&R executives, music artists, and music fans in Harlem, New York was well-received.

Managed user-testing experiments and app design adjustments adapted the user experience. Creative assets (video, graphics, and a website), custom promotional campaigns, and positioning strategies supported ongoing traction.

The art is building the right marketing campaign which maximizes business growth. The science is in the results.

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