Scaling E-Commerce MenswearSales In The US And UK
Peter Christian is a premier clothier in the UK with a tailoring history stretching back almost a century. Prior to our collaboration, they struggled to penetrate the US market (a challenge shared by many British brands) and were lagging behind in the quality and scalability of their digital campaigns in their home market. We implemented an omni-channel e-commerce campaign that penetrated the US market and added further scale to UK sales.
We collaborated on a diversified campaign that scales the business. Results:
- 726% year over year US revenue growth
- 31% year over year UK revenue growth
- 12x scaling of ad spend
- Dramatically improved profitability and scalability of paid ad channels
- Successful experimentation with alternative marketing approaches (e.g. other digital, offline, etc.)